INDIA - World's 2nd Largest Market.
With over 300 million population of middle and higher income group against nearly 1.2 billion population, India is the world's 2nd largest consumer base and fastest growing retail destination. The increasing per capita income is pushing people to lead a lavish life. Flower decoration in houses is gaining momentum with the changing of life style of the people in India. Thus flower consumption is growing at a whopping speed of 30% per annum. Numerous festivals have added to the demands of flowers and have made India a floral super power of the future. A huge domestic market supports and high quality export oriented flower production is providing a unique competitive edge. India, China, Bangladesh, Sri Lanka and Pakistan along with other countries of the region make South Asia, the world's largest market and India is emerging as world's fastest growing flower and gardening market.