India - 2nd Largest Consumer Market For Flowers & Plants

With around 300 million strong middle and affluent class out of the 1.40 billion populations, India is poised to become the world's 3rd largest consumer market very soon by which time the country's percentage of super elite households is expected to rise five-fold. The growing purchasing power and rising influence of the social media have enabled Indian consumers to splurge on good things. Today, India is estimated to be the world's 2nd largest consumer base and fastest growing retail destination. The Indian floriculture industry has witnessed remarkable growth in recent years, becoming a significant contributor to the country's agricultural sector. One crucial player in encouraging flower production, promoting local blooms, and creating awareness about the use of fresh flowers in daily life is the Grower's Flower Council of India (GFCI). Established with the mission to uplift the floriculture sector, GFCI plays a pivotal role in supporting growers, fostering sustainable practices, and promoting the aesthetic and cultural significance of fresh flowers. A groundbreaking move by GFCI has been the ban on artificial and plastic flower imports and sales in India. This decision aligns with global efforts to reduce plastic waste and environmental impact. By enforcing this mandate, GFCI not only ensures the promotion of locally grown, eco-friendly flowers but also contributes to a cleaner and greener environment. In this context, the 17th International Flora Expo held in Mumbai emerges as a key platform for showcasing the diversity and beauty of Indian flowers. The expo serves as a melting pot for floriculturists, enthusiasts, and industry stakeholders to come together, exchange ideas, and explore the latest trends in the floral world. What sets this expo apart is its strategic promotion among Bollywood personalities, adding a touch of glamour to the event and reaching the masses through the influence of popular icons. Bollywood, being an influential force in shaping public opinion, plays a crucial role in creating awareness about various social and cultural issues. GFCI leverages this influence by engaging Bollywood personalities as ambassadors for the expo. These celebrities not only participate in the event but also actively promote the use of fresh flowers in their daily lives. Their endorsement resonates with the masses, encouraging people to incorporate fresh blooms into their homes, events, and celebrations. The 17th International Flora Expo becomes a powerful platform for bridging the gap between the floriculture industry and the general public. By combining the allure of Bollywood with the vibrant world of flowers, the expo not only attracts attention but also educates and inspires people to appreciate the beauty and significance of fresh flowers in their lives. After a successful edition in Delhi, the 17th International Flora Expo 2024 scheduled during 25 to 27 October 2024 at NESCO Exhibition Centre, Goregaon (E), Mumbai, India along with 17th Edition of Landscape & Gardening Expo 2024 is anticipated to be a blooming extravaganza for exploring trade opportunities both in India's domestic market as well as external trade especially with countries of South Asia. We are expecting over 250 companies from Floriculture, Horticulture, Nursery, Landscape, Seeds & Planting Material, Machines Supply Chain, Processed Flowers, Packaging, Decoration, plant pots and accessories, Irrigation and Fertigation Systems, hydroponics and aquaponics, greenhouse technologies etc. expected visitors footfall of 16,000+ in three days of the exhibition. Thus the 17th International Flora Expo 2024 will provide a platform for convergence of global business interests such as conventional flower and gardening industry professionals, bulk buyers from large industry, florists, retailers such as home centers, supermarkets, departmental stores, interior designers and interior shops to exchange views on expanding their business avenues by availing the opportunities.

25-26-27 October 2024

See you all in Bombay Exhibition Center, NESCO, Goregaon (East), Mumbai, India