FLORA EXPO 2024

India - 2nd Largest Consumer Market For Flowers & Plants

With around 300 million strong middle and affluent class out of the 1.40 billion populations, India is poised to become the world's 3rd largest consumer market by 2025 by which time the country's percentage of super elite households is expected to rise five-fold. The growing purchasing power and rising influence of the social media have enabled Indian consumers to splurge on good things. Today, India is estimated to be the world's 2nd largest consumer base and fastest growing retail destination. Floriculture in India, an indispensible sector of the country's agro-economy, is a multifaceted enterprise characterized by growing traditional flowers (loose flowers) and cut flowers under open field conditions and protected environment conditions. Flower decoration in houses is gaining momentum with the changing of life style of the people in India. Thus flower consumption is growing at a whopping speed of approx. 20% per annum. The growth of the sector is also attributable to other segments of floriculture activity viz fillers, indoor plants, landscaping plants, seeds and planting material, turf grass , value added products, ornamentals, dried flower arrangements etc. The consumption of flowers in India has been on the upswing due to its heritage of use of flowers for worship, ceremonial functions, child birth, festivals, garlands, flower-carpets, floral rains and floral jewellery. India also has a sizeable nursery industry with major hubs located in Hyderabad (Telangana), Rajamundry, Kadiyam (Andhra Pradesh), Kalimpong (West Bengal), Pune (Maharashtra), Gajrola and Shaharanpur (Uttar Pradesh), Bengaluru (Karnataka) etc. Numerous festivals have added to the demands of flowers and have made India a floral super power of the future. A huge domestic market and high quality export oriented flower production is providing a unique competitive edge to the industry. With South Asia being the world's largest market for floriculture, India is emerging as world's fastest growing flower and gardening market. There is large expansion and acceptance of the new trends in gardening, landscaping and floral designing in India which is blooming with adoption of latest technologies.

India's enormous flower and gardening market

India is poised to become the top flower trading center in South Asia. Importers of flowers, seeds, bulbs, planting materials, greenhouse technologies and gardening related tools, accessories and equipment from all over the world are showing keen interest in capitalizing on this market. The demand for flowers in India is constantly increasing which has encouraged the Indian traders to import some of the exotic flowers for decoration and floral arrangements. Major flowers that are being imported and sold in Indian markets include Proteas, orchids, Iris, Cala Lily, Heliconia etc. Thailand is the major exporter of tropical flowers especially orchids to India followed by the Netherlands. Floricultural exports from India comprise of fresh cut flowers mainly to Europe, Japan, Australia, Middle East and USA, loose flowers for expatriate Indians in the Gulf, cut foliage to Europe, Pot plants to Middle East) besides seeds and planting material.

The International Flora Expo is a regular annual feature which attracts stakeholders from India and other countries to display their range of products, technologies, innovations and allied activities. The 15th edition of the event held in February, 2020 at Hyderabad, was a huge success with displays from 250 companies from Floriculture, Horticulture, Nursery, Landscape, Seeds & Planting Material, Machines Supply Chain, Processed Flowers, Packaging, Decoration, plant pots and accessories, Irrigation and Fertigation Systems, hydroponics and aquaponics, greenhouse technologies etc. A visitors footfall of 16,000+ over the three days of the exhibition was witnessed.

17th International Flora Expo 2024 - a must-visit blooming extravaganza for exploring trade opportunities

The International Flora Expo is a regular annual feature which attracts stakeholders from India and other countries to display their range of products, technologies, innovations and allied activities.

With broadening of scope of the event and enthusiastic stakeholder responses, the next edition – 17th International Flora Expo 2024 scheduled during 25 to 27 October 2024 at NESCO Exhibition Centre, Goregaon (E), Mumbai, India along with 17th Edition of Landscape & Gardening Expo 2024 is anticipated to be a blooming extravaganza for exploring trade opportunities both in India's domestic market as well as external trade especially with countries of South Asia. We are expecting over 250 companies from Floriculture, Horticulture, Nursery, Landscape, Seeds & Planting Material, Machines Supply Chain, Processed Flowers, Packaging, Decoration, plant pots and accessories, Irrigation and Fertigation Systems, hydroponics and aquaponics, greenhouse technologies etc. An expected visitors footfall of 16,000+ in three days of the exhibition.

Thus the 17th International Flora Expo 2024 will provide a platform for convergence of global business interests such as conventional flower and gardening industry professionals, bulk buyers from large industry, florists, retailers such as home centers, supermarkets, departmental stores, interior designers and interior shops to exchange views on expanding their business avenues by availing the opportunities.